Video To Change Your Opinion on ROI from Social Media
Social Media is, for 90% of small businesses, unused and misunderstood.
The reason for this is that social media is seen by many people as a “social” or “non-work-related” activity, and they miss the enormous benefits and marketing potential that they could achieve with it.
Positive ROI…
End of the day business is business. The only reason to undertake a social media campaign is if you can see a positive ROI.
The thing is, I cannot think of 1 business that would not get a positive ROI from social media, if implemented correctly!
If you are a SME and are thinking of dabbling in social media, or alternatively don’t think it is the worth investing time, effort and money into then you need to do more research.
Facebook, for example, has over 500 million users. Now if 10 users “liked” (linked to) your “Facebook Page” and each of these users had 200 friends then that’s 10 x 200 = 2000 users that might see your page……starting to see the chain reaction potential yet?
Ok so maybe it won’t work quite as good as getting 10 to like your page gives you 2000 likes, as it all depends on how interesting the group of page on your business is!
The key is creating a page that users will fing interesting or amusing.
You are the expert in your field, so create something interesting.
“Benefit all SME’s”
If you are a music speaker business, don;t create a page called “Smiths Music Speakers”, but create a page called “I Want Amazing Speakers That Shatter My Car Windows”……
This video is a nice visual on how social media can benefit all SME’s, as well as large corporations and even the individual. It shows the potential ROI, if not in the most exact way….
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Tags: social media


