SEM – What is it and why should I be bothered using it?
Search Engine Marketing is the process of advertising your product, service, website, etc on a search engine or it’s advertising network (such as Google’s content network).
Basically it means you can pay to get page 1 rankings pretty much instantly without having to worry about all this SEO malarky!
But then – Why bother with SEO? Well for a start websites that rank well on natural search results are proven to get the majority of search engine traffic, since the human eye naturally goes to the top left of search results pages (where the natural or organic search results are).
Also you don’t have to pay money into the pockets of relentless corporations in order to get people to visit your website!
PPC – PAID SEARCH – SEARCH ENGINE MARKETING
Paid Search, also known as Pay Per Click or PPC, is the process of bidding for a range of keywords relevant to your business, and appearing in the sponsored listings when a consumer searches for these keywords in the search engines.
